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AI Factory

Customer experiences, powered by AI

Deliver faster service, personalized advice, and seamless interactions - all powered by AI. With Backbase, you go beyond channel upgrades and empower real-time, meaningful experiences that keep customers engaged.

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Built to serve with speed and relevance

Design experiences that adapt in real time, personalize at scale, and make every interaction count.

  • Reduce wait times and friction

  • Personalize every interaction

  • Increase task completion

  • Boost customer satisfaction

Why banks choose to elevate experience with AI

Digital channels are only as good as the experience they deliver. Static menus, long wait times, and irrelevant content turn customers away. Our platform transforms how banks engage — with intelligent workflows, smart routing, and personalized advice embedded across every interaction.

  • Serve faster, across channels
    AI agents provide real-time support via chat, app, and web - reducing pressure on call centers.
     

  • Make advice relevant
    Personalized prompts, financial tips, and product nudges based on real customer context.
     

  • Streamline journeys
    Guide customers through onboarding, servicing, and transactions with fewer steps and fewer drop-offs.  
     

  • Turn friction into loyalty
    Proactively detect pain points, surface help, and resolve issues before they escalate.

AI Factory Power smarter customer engagement

What’s included with AI-powered customer experience

Everything you need to deliver intelligent, seamless banking - right out of the box.

Conversational AI agents

For 24/7 support, FAQs, and context-aware guidance in real time.

Experience orchestration engine

Orchestrate end-to-end customer journeys across onboarding, servicing, and more.

Personalization modules

Adapt content, offers, and prompts based on behavior, segment, and preferences.

Interaction analytics

Monitor drop-offs, pain points, and channel engagement to continuously optimize.

Multichannel delivery tools

Design once, deploy across chat, mobile app, and web.

AI-powered use cases in action

From smarter self-service to intelligent insights, here are just a few of the production-ready use cases you can activate with AI Factory.

AI Factory Banking Suite 02

Why Backbase

We don’t stop at channels. Backbase helps you transform the full customer experience - intelligently, consistently, and with the flexibility to evolve.

  • Experience-first platform
    Tailored to banking journeys, not generic workflows.

  • AI embedded at every step
    Powering support, personalization, and proactive service.

  • Composable and future-ready
    Extend or evolve journeys based on customer and business needs.

  • Built for real outcomes
    Proven to improve satisfaction, retention, and conversion.

Ready to unlock real growth?

Grow product holdings, reduce churn, and orchestrate lifetime value with AI-powered precision.

Book a strategy call